We love sharing our processes and solutions for helping our clients achieve their goals. Below are a couple we wanted to highlight and share with you. We pride ourselves with taking the time to really learn about your business to find a solution tailored specifically for you.
Chaparral Technologies approached us to help solve their problem of an outdated brand. The owner, Ashwin Kalia, had acquired the company over 40 years ago and had not bothered to change the look and feel of the company since it’s inception. He wanted to company to get a fresh new look to represent a more digital age and bring the look and feel to a more modern design.
We spent a good amount of time really diving into Ashwin’s vision of what he was looking for. Developing a more modern look we talked about his marketing material and what they were doing for there brand marketing efforts.
We started first working on a brand design guide for Chaparral Technologies creating the look and feel for their rebrand. Choosing specific fonts, colors, images and tone that we felt best represented them and where they were looking to take the brand. We helped to find a bank of images that could be used for his social media banners and developed several version that they could continue to switch out for.
We also took their outdated logo and gave it a more current look that more closely represented their business and offerings. Created a corporate video animation that aided in promoting their products.
They were very pleased with the final outcome and the service we provided and we are currently helping Ashwin with his other business venture.
David Wilkins of Wolverine Business Solutions contacted us in regards to his concerns that Wolverine was effectively conveying their brand story in an clear way that explained the meaning behind their name and speaking to their target audience, small businesses.
We spent time with David in several deep discovery calls to talk in depth about their brand name and how they wanted to effectively explain it their potential clients and who they work with.
We worked first to develop a complete branding style guide that clearly conveyed their brand message. Choosing font styles, color palette, image styles and brand messaging that would speak to their ideal client. Giving them a more polished professional look and tone that would help them to stand out.
We also created several logo variations for them that could be used in a variety of situations and cases. Along with picking image styles that can be used for all their marketing material.
David and Wolverine were happy with the results and are looking to work together again on some of their future projects.
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